Wyda, Brazil’s leading aluminium packaging company in the Latin American market, and Alupak, the pioneer and leader in the development and production of aluminium coffee capsules based in Switzerland and Spain, are joining forces to better serve Latin America’s growing needs Nespresso®-compatible aluminium coffee capsules.
This strategic alliance combines Alupak’s proven expertise and technological know-how with Wyda’s strong market presence and distribution network across Latin America. Both companies are committed with significant resources to ensure the success of this ambitious project.
For Alupak, the Latin American market has been a strategic focus since the launch of its new best in class Nespresso ®-compatible capsule. Through this partnership with Wyda, the Alupak aims to become preferred partner to the many coffee capsule fillers in this large region, offering a value proposition based on product quality and service efficiency tailored to Latin American markets. Wyda sees the coffee capsule market as an attractive growth area, extending its presence and proven customer service to the coffee capsule sector.
Both parties express their strong motivation and confidence in this partnership, which is intended to add value to customers and drive growth within the category across the region. As Pedro Carvalho and Roberto Carvalho, CEO’s of the WYDA Group companies, state: “The partnership with alupak as the industry leader will bring coffee capsule supply in Latin America to a whole new level of quality and service, and unlocks for WYDA a very attractive growth
market.”
Andreas Zenz, CEO of alupak, underscores: “Serving the markets in Latin America from a local stock, distribution and service base is key to help the coffee brands and fillers better grow the market with its huge potential. We are very happy to partner with the leader in aluminium packaging in Latin America to achieve this.”
